2001 iPod

Besides the walkman, one's hard pressed to think of a consumer electronic brand that has such an impact on consumer's lifes, lifestyle, media, and the way of use and to understand contents. Love it or hate it, whether or not you use an iPod, have ever owned one, or rabidly obsessed with Rio PMP300 (which came out three year prior), from its overpriced $400 5GB player in 2001 to its still overpriced $400 60GB player now. It has captured the wallet and imagination of gadget lovers over the world, and set the tone for a new century of consumer electronics.

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